38sqm Triple-Fold Block P1.9 Creative Reception Display in Shenzhen

When your business is digital media, the lobby screen is your first portfolio piece. A standard 16:9 wall mount was never going to pass.

A newly founded digital media company in Shenzhen was fitting out its headquarters reception. The brief was explicit: visitors should walk in and immediately understand this is a company that thinks in screens — not one that bought a commodity panel and called it done.

The lobby ceiling height is roughly 3 meters. The usable wall width is 5.5 meters. The design team wanted an immersive wrap — content that continues from the back wall over the ceiling and down into a front lip — creating a digital canopy over the reception desk without consuming floor space the way a curved screen would.

Two constraints landed early. Curved and flexible LED were rejected: the lobby depth could not accommodate a concave footprint, and the curved cabinet premium did not fit the project budget. The client asked a direct question: Can we get a creative shape from standard indoor cabinets?

Same width on every face. Two 90° joints. One product line. No corner cabinets.

The display splits into three rectangular planes sharing a common width of metros 5.5:

Structure uses Block series dedicated back-mount brackets — wall brackets for Plane A, ceiling hangers for Plane B, and drop brackets for Plane C. No site welding. No custom steel frame. The install team anchors brackets to the finished substrate, hangs cabinets, and connects the hub network.

Corner treatment is a straight 90° cabinet join — no dedicated corner modules. Measured physical gap at each joint: approximately 0.5 mm. At P1.953 and a typical 3–8 meter viewing distance in a reception lobby, this gap reads as a shadow line, not a broken pixel — provided content avoids high-contrast 1-pixel lines exactly on the fold.

We did not pixel-offset the corners. The client's content team designed around them — and it worked.

Two 90° joins read as approximately 0.5 mm physical gaps. At P1.953 and a typical 3–8 meter lobby viewing distance, that line is a shadow, not a broken pixel — if content avoids 1-pixel high-contrast rules exactly on the fold.

Unlike the New Jersey P0.9 COB showroom — where pixel-offset mapping hides a 90° seam at close range — this Block fold keeps geometry honest. The client's in-house team mapped three zones in NovaLCT and designed gradients across the fold lines:

• Parede de trás2816 × 1536 px canvas — primary brand / showreel zone
• Ceiling canopy2816 × 1536 px — continuous sky / environment layer
• Lábio frontal2816 × 512 px — lower accent; keep critical type off the fold coordinates